Epic treadmills are not as well known as other brands. However they are growing in popularity - mainly because of their affordability.
Epic is a subsidiary of ICON Health and Fitness, one of the largest producers of treadmills in the world. ICON also manufactures brands like Image, Weslo, Proform and Reebok.
Epic has actually been around for a while, but ICON is now starting to put more into promoting the brand.
Strengths:
#1) Affordable - Most Epic models are under $1400, depending on where you buy them. This makes Epic a viable option for exercisers on a budget.
#2) Great Bells and Whistles - Like many of the other ICON brands like Nordic Track and Proform, Epic home treadmills come with some neat bells and whistles. You can find built-in TVs, music ports for your mp3 player, goal specific workouts and other fun tools.
#3) Decent motors and motor warranties - many of the motors on these treadmills are 2.5 - 3.0 HP, which is decent for this price rang. And most are covered by a fairly decent (i.e. 12 year) motor warranty. Not the best in the industry, but not the worst either.
#4) Best Buy Rating - The Epic View 550 was given a 'Best Buy' rating by a leading consumer magazine for 2008
Weaknesses:
While the motor warranties are quite good, the rest of the warranties (1 year parts and labor) don't compare to other treadmills at that price level.
Also, note that the popular Epic T60 was recently recalled by Icon due to safety issues with the design. Customers should stop using this treadmill immediately.
Plus, at this price point you might want to go for a more well-known name like Nordic Track (which also offers TVs, sound systems and other goodies, but with generally longer warranties). Another option is the Sole brand (which gives you a better warranty, construction and cushioning system).
Conclusion:
Epic home treadmills are affordable with strong motor powers, some great bells and whistles and decent reviews.
However, at this price point, you have many options - many of which offer you more in terms of warranty, cushioning and treadmill extras (for example, Nordic Track or a Sole.)